Props and locations.

Most of the filming will be done around Epping and Theydon Bois where i live, and some at a train station again in Theydon Bois. More in-depth details will be given in my animatic story board, which will be posted soon.

The basic prop list: (in random order.)

* Dark cape

* black gloves

* knife

* shovel

* phone (mobile)

* hood

* door handle

* bag

* hood

* torch

* frosted window

* spotlight

Filming.

Throughout the half term i have been experimenting with the camera, due to me feeling at first unconfident. I have basically been taking the different shots that will be in my teaser trailer such as establishing, panning, extreme close up etc. (This will be added to the blog on monday). I did this to make me feel more confident with filming and hopefully improve my ability using it.

I have also been filming the actual footage of my trailer, this will also be uploaded onto the blog as i can then see how i have improved from my practice and to see how i have come along after all the editing has took place!

Construction: Ideology within teaser trailers, posters etc.

In general ideology is defined as a system of belief that is constructed and presented my a media medium. Although after analysing some media texts i have found out that a media text can often have more than one ideology, for example when i analysed and evaluated the sorority row trailer i found out that the dominant ideology was the whole idea of the murderer and "the chase" and how the hunt is on and each of the protagonists get murdered, there was a submissive ideology this being, academic and educational background, as the whole film was centered around a sorority which is a social club used within American undergraduate collegiate education.

After research i have found out that dominant ideologies, that has been in the trailers and posters etc that i have been deconstructing are often labelled hegemonic.

The point of conducting this research is so that i can see the way the ideologies are being portrayed through the mediums which i shall be creating, from this i can then include the methods used into my own pieces.

below are some examples.

This is England -

the dominant ideologies of this film would be the idea of patriotism.

As it is all about England.

6th sense-

the main ideology behind this would be the concept of paranormal activity.

Narration and Voice overs.

Narration and voiceovers are often vital features used within teaser trailers. In different genres voice overs are used differently examples are posted below.


The Michael Jackson film soon being released in cinemas for a limited amount of time. After watching it back and analysing the voice over they seem to focus on the protagonist, telling the audience about the factual accounts of his accomplishments etc. One think i have noticed in the voice overs that doesn't appear in many other trailers is the voice/interview shots from prominent people involved in the production of the film, where they talk about the choreography etc. Also voice overs are used from clips from important events such as Obama's election campaign etc.


* Upbeat song, keeps the viewer interested shows genre.

* Narrator giving a summary.

* Important parts of the story line is showed through the characters.


* Starts of with conversation...by having this it makes the viewer want to know what the characters look like, what /who they are talking about.

* No voice over.

* Song shows characters feelings.

* By not having a voice over this film trailer is not disadvantaged as other conventions are used that work.

A trailer relating to my genre;

* The opening voice overs have a really dramatic and suspending effect when certainly left me in shock ,when i played it back to hear what they were saying such us "he doesn't want us to cut through our chains" or " he wants us to cut through his feet" etc by having these quotes the viewer then starts to think what is actually happening? whose put them in chains? why are they in that condition, and why would someone do anything this sick? what are their reasons?.

*Other voice overs include "I want to play a game"- something that a child would say but has been manipulated and twisted to mean something else. When saying this the voice is monotone showing no emotion, like when asking the characters to find the codes etc otherwise they will die etc. The voice over voice says it like it's an everyday thing giving the hint that he shows no remorse and is possibly a psychopath.

By analysing these i can see the way producers use the techniques to make it work and what tones of voice are used, what the voice overs talk about etc.

More teaser trailer analysis:

Posted above is the teaser trailer for the film "Obsessed", a erotic thriller movie produced in 2009. Unlike most teaser trailer

it features the actor and its character, in interview format telling the viewers about the film, persuading them to buy a ticket to watch it.

They way she speaks gives hints to the storyline and genre of the film, and by having the actor (Ali Larter) narrating aspects of the film to the

audience, makes people want to watch it, not only because of the film, but also the actresses fans etc.

UK Cinema Market (Research) Introduction

Background Research:

The UK cinema industry is a mature market that has enjoyed strong recent growth from the opening of multiplexes. What strategies can cinema operators employ to maintain growth?UK cinema audiences keep rising, but as the market matures chains are turning to alternative content and loyalty schemes to encourage customers to forsake their home entertainment systems.Cinema admissions in 2002 are expected to be at their highest since 1971, with a full-year projection of 174 million admissions

Marketing Strategies used:

Since the economic downturn, the mainstream media industry on a whole has struggled and now companies within other sectors of the market have started to diversify in to other markets they have not entered before, in order to build customer loyalty as a consumer if more likley to stay with a company if they offer more "freebies" and discounts. One example of this is Orange Wednesdays, now customers with Orange are able to by discounted 2 for 1 cinema tickets just for being with their network, another reason why the cinema is becoming more popular in society. This "deal" is often portrayed by the comic advert staring the wicked witch of the east. Research shows that cinema is becoming more popular in todays age as in the UK there are nearly 19,000 people per screen in comparison to a mere 29,000 in 1995.

plus more amateur films are becoming more popular within the UK cinema market as big budget films can often be watched elsewhere, however on the flip-side referring back to the economic situation at hand, the cinema has become an 'cheap' attraction and with the constant release of comedy and romance films on the markets often cheer viewers up!

After reading through some marketing books i have found out that there are two types of markets, in the overall market:

mass market: which sell ordinary things to very large numbers of people at reasonably cheap prices.

Niche market: Serve specialist consumers.

Market Segmentation.

When producing and creating my teaser trailer i will take into consideration my intended target audience. Often a product is target to a specific sector of the market these are:

-Age- E.g. the film "The Queen" was predominately targeted at a older generation whereas American Pie was targeted at a teenage audience.

-Social Class- The social hierarchy consisting of class A (the professionals) all the way down to class E (the unemployed)

-Location- for example trying to sell a stottie cake outside the Northeast would not maximize potential sales.

-Culture/ Religion- different groups that have their own unique products.

-Gender- Some films are targeted more towards males of females for example Wild Child, is mostly intended for girls.

Sales and promotion:

Like the example i used earlier in my blog often special tactics are used to try and draw potential customers in after researching i have found some examples;

-Buy one get one free offers.

-Discounts

-Competitions and Draws

-Free Gifts

-Product trails.

-Advertising in peek hours in largely populated places such as oxford street station.

After doing more research i will publish the methods of marketing that I attend to use, to sell my product, a more detailed target audience blog will also be published, some parts of this will be included in my evaluation.

Creating my own Institution/logo.

Within my teaser trailer I would like the following in the opening sequence:

A major world wide conglomerate film production/distribution company such as Paramount.

And my own institution that i will be creating, by using adobe photoshop and after effects. I have decided that I will name my own institution

Keeping the title simple just the initials of my name, plus by adding productions gives a sense of what the company is about, although at a later stage i may change it to TRT Corporations or TRT media...as i would like the company to appear like a well known conglomerate main stream media production company which has been successfully established in the market.

After coming up with the name of my production company i decided to test it out using very plain and basic fonts only in black and white just to get a rough idea of how it would look and if the name of the company looked professional.

After doing this I found these to be rather plain and would in my opinion not be good enough to appear in my teaser trailer, but i will contain it within my poster as most professional ones do. I will be creating an animated one in photoshop and after effects to give it a more professional edge! I will start composing my logo on these programmes and once done upload them onto the blog. I have already started watching tutorials on youtube on how to create your own logo as I want mine to be completely my own work, therefore I would have to start it from scratch. I will start by posting the outline of my logo and then gradually show the progression into what it will become.