Teaser Trailer and Theatrical Trailers.

Teaser trailers and Theatrical trailers

After researching trailers in general on YouTube, I have come to realise that two trailers are often used to promote films. The Teaser Trailer, which is released before the theatrical trailers, if often done months before the theatrical trailer is. Normally the Teaser Trailer contains little footage of the actual film itself due to it being produced prior to the real film, often containing little of the storyline, in an attempt to not give much of the story away in order to attract potential consumers.

Firstly Theatrical trailers are released shortly before the film is due to be showed in cinema’s, like a teaser trailer they contain a storyline but very basic e.g. In the sorority row trailer there seems to be a introduction of the protagonists, the accident, when someone is killed, and the dilemma/ chase when the murderer comes after them, although the viewer is able to see the antagonist, they usually cannot be identified due to a mask or special costume disguising them. 

Theatrical trailers usually are composed of 60+ shots, in horror and psychological thriller trailers they are mostly shown very quickly lasting approximately 1-3 seconds, as a result they are therefore seen but not watched, the viewer taking them in subliminally. Plus I have also noticed that the theatrical trailers are often accompanied with a narrator, in which is used to relate to the audience, guiding them through the story, although in the trailers that don’t use narrators it has become noticeable that more title transition slides are used, often displaying the motto of the film, or some basic caption such as “One night...would change the rest of their lives”

Teaser Trailers on the other hand are completely different and when completing my coursework I will have to know how to distinguish the difference between them in order to make the product that I am creating as professional as possible, resembling those currently on the market. These types of trailers are usually composed of 5+ shots, once teaser trailer (action adventure) i watched even had as little as 3 shots. However in most teaser trailers due little number of shots used, the shots within these types of trailers normally last longer, and contain much more camera movement such as panning and tracks. These shots are normally supported by many title transitions and a narrator,  in order to have a brief outline of the story established.

After looking on Youtube i have come to learn the differentiation between the two types, there-forth when making my own teaser trailer, i will be able to incorporate the techniques and conventions  that are used in real life examples.

Additionally on my blog i will be analysing new teaser trailers that have just been released, even though some may not be under my genre, it is still vital in order to show the trends in camera shots, movements, transitions that are being used!